 | Training and Educational Programs |
Public Programs
All public programs are available customized, in-company. Please see the home page for the current schedule.
Certified Product Manager®
Certified Product Marketing Manager®
“Certified Product Manager” and “Certified Product Marketing Manager” are complementary courses designed to be taken individually or together. “Certified Product Manager” focuses on the front half of the product lifecycle to product inception through launch, while “Certified Product Marketing Manager” addresses launch through obsolescence/refresh. Together, they cover the entire product lifecycle “cradle-to-grave.”
Each includes an exam to qualify, respectively, as a “Certified Product Manager” and “Certified Product Marketing Manager.” Both are professional certifications provided by the Association of International Product Marketing and Management (AIPMM).
Developing and Strengthening the Brand
This workshop will increase the effectiveness of brand managers and others who are involved in marketing products and/or brands (e.g. marketing managers, product managers, and product marketing managers).
Customized / In-Company Programs
Implementing the Product Management Function
This program is designed for companies who are in the early stages of implementing formal product lifecycle management process.
Improving Product Lifecycle Management
This is an intermediate- to advanced program for companies already having a product lifecycle management process in place.
Selected Topics in Product Management
This is a series of modules that provide expanded coverage on particular topics of particular need or interest to a client.
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PLM ASSOCIATES
Playa Vista, CA | Phone: 424-228-4645 | Email: info@plmassociates.com
