Home | Who We Are | Products and Services | Resources | Contact Us
Products and Services

Our products and services include educational programs and consulting.  These programs typically run 2 to 5 days.  Certain programs are available as standard public offerings, while all are available on an "in-company" basis for which they are tailored and often customized. 
 
An engagement often includes consulting to help design or revise a process followed by a customized training program for the client employees who are impacted.  There may also be followup consulting to aid with implementation.

PUBLIC PROGRAMS
All public programs are available customized, in-company.  Please see the home page for the current schedule.


Certified Product Manager®
Certified Product Marketing Manager®


"Certified Product Manager" and "Certified Product Marketing Manager" are complementary courses designed to be taken individually or together.  "Certified Product Manager" focuses on the front half of the product lifecycle - product inception through launch - while "Certified Product Marketing Manager" addresses launch through obsolescence/refresh. Together, they cover the entire product life cycle" cradle-to-grave."

Each includes an exam to qualify, respectively, as a "Certified Product Manager" and "Certified Product Marketing Manager".  Both are professional certifications provided by the Association of International Product Marketing and Management (AIPMM).    


Developing and Strengthening the Brand 

This workshop will increase the effectiveness of brand managers and others who are involved in marketing products and/or brands (e.g., marketing managers, product managers product marketing managers).

CUSTOMIZED / IN-COMPANY PROGRAMS:

This program is designed for companies who are at the early stages of implementing formal product lifecycle management process.
This is an intermediate- to advanced program for companies already having a product lifecycle management process in place.
This is a series of modules that provide expanded coverage on particular topics of particular need or interest to a client.

Marketing, Product and Product Lifecycle Management
Copyright 2005- 2013 PLM Associates