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Resources


Here you will find down-loadable files and useful links to other websites.

This section is under construction - more to come!

Links to On-line Articles

"Beyond Phase Gate - Why Not Use a Tailored Solution?", an article in PDMA Visions Magazine (click on "Beyond 'Phases' and 'Gates'" to get to page 21)

Documents:

Market Segmentation and Product Positioning (.pdf)

Useful links:

Association of International Product Marketing and Management (AIPMM)

Product Development and Management Association (PDMA)


Marketing, Product and Product Lifecycle Management
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