Leland D. Shaeffer, founder and managing director, helps
companies bring better products to market faster, using fewer resources, by helping them implement or improve development
and product lifecycle management processes. In addition to increasing market penetration and bottom line results
for commercial products and services, he applies product management principals to help IT departments serve their internal
customers. Mr. Shaeffer's areas of expertise also include product management/marketing, branding and customer experience.
He brings a strong combination of analytical skill and practical experience
to the problems of marketing and of managing product lifecycles. For over 20 years, Mr. Shaeffer has been
involved in product management and development for high-technology companies and recently for consumer products companies.
He has held senior positions in product management, engineering and marketing at companies ranging from venture capital
backed start-ups to Apple Computer, Convergent Technologies/Unisys, Imagery/Eastman Kodak, and Siliconix/Vishay.
Mr. Shaeffer also was a consultant at McKinsey & Company, where he specialized in product/market strategy.
Lee is Vice Chairman Emeritus of the Product Development and Management Association
(PDMA). He founded and served as the first president of the Los Angeles Chapter of the PDMA (PDMA-Los Angeles). He
is an Authorized Testing Partner for the Association of International Product Marketing and Management (AIPMM) and serves
on its advisory board. He also has been active in the Technology Council of Southern California and the Project Management
Mr. Shaeffer holds a BS in electrical engineering from the Massachusetts
Institute of Technology and a MBA from Stanford University.
Mr. Shaeffer routinely collaborates with other professionals who have complementary expertise, including: